Google Ads Audit Bundle - Delivered in 5 Business Days

You're Probably Wasting 20-40% of Your Google Ads Budget

Get a comprehensive 4-part audit bundle: scored Google Ads report, phased implementation plan, landing page CRO audit, and AI-powered search term classification report. Conducted personally by a senior consultant with 13 years of experience. Tailored to your account, your goals, your market.

Get Your Audit - £650

One-off payment. Delivered within 5 business days. 10x ROI guaranteed.

13+ years experience
Every audit done personally
50+ data points analysed
Money-back guarantee
The Problem

Most Google Ads Accounts Are Bleeding Money

After auditing hundreds of Google Ads accounts over 13 years, the pattern is always the same: businesses are haemorrhaging budget on irrelevant search terms, poor keyword strategies, and settings nobody has reviewed since the account was set up.

The worst part? You can't see it from the dashboard. The clicks look real. The spend looks normal. But underneath, thousands of pounds are disappearing on searches that will never convert.

Whether you're managing your own account or paying an agency, the only way to know for certain is a proper, independent audit - not a free 5-minute health check, but a thorough, data-driven analysis of every pound you're spending.

20-40%
Typical wasted spend we uncover
75-200
Negative keywords missing from most accounts we audit
4 in 5
Potential customers never see the ads (low impression share)
10x
Minimum ROI we guarantee from audit findings
See What You'll Get

Real Deliverables From Real Accounts

Here's what your audit bundle actually looks like. Client details have been anonymised, but the depth speaks for itself.

Overall Account Health CLIENT ANONYMISED
D+
Overall Account Health Grade
This account was generating conversions but was severely under-optimised. An estimated 30-40% of annual spend was being wasted on irrelevant traffic, wrong landing pages, and unconverting time slots. Budget constraints were also capping growth on profitable traffic.
Annual Spend
£97K
Conversions
1,128
Avg. CPA
£87
Conv. Rate
3.70%
Impr. Share
25.29%
Critical Findings EXCERPT
Massive Keyword Waste Identified Critical
The account relied heavily on broad match keywords pulling in thousands of irrelevant search terms. An estimated 20-30% of clicks were on completely irrelevant queries - wrong services, wrong locations, competitor names, and informational searches that would never convert. Over 5,000 search terms were analysed.
Zero Negative Keywords in Place Critical
Across all 5,000+ search terms reviewed, not a single negative keyword had been added. There was no active search term management happening whatsoever. A comprehensive negative keyword list was recommended immediately.
Ads Running 24/7 with No Schedule High
Ads were running around the clock with no time-based adjustments. Peak conversion hours showed 8-14% conversion rates, while overnight hours (11pm-4am) converted at under 1%. Thousands of dollars were being spent during hours that generated almost zero return.

Estimated Annual Impact of Recommendations

£29K-£39K
Wasted Spend Identified (Recoverable)
200-350
Additional Conversions from Saved Budget
£55-£65
Target CPA (Down from £87)
35-50%
Target Impression Share (Up from 25%)
Audit Scorecard EXCERPT
Area Score Key Issue
Keyword Strategy F Heavy broad match, no negatives, massive waste
Search Term Management F Zero negative keywords, 20-30% irrelevant clicks
Ad Copy D+ Only 1 ad per group, pinned descriptions, weak copy
Geographic Targeting D Budget wasted on non-converting locations
Ad Scheduling D 24/7 with no adjustments, spending in 0% CVR hours
Landing Pages C+ Good page speed, but traffic sent to wrong pages

Every audit bundle includes all four deliverables. What you see above is a small sample; the full reports are significantly more detailed.

What's Included

Everything You Need to Fix Your Account

Four documents your agency should have already delivered. Now available as a standalone audit package for £650.

Google Ads Audit Report

A scored, evidence-based analysis of your entire search account:

  • Overall health grade (A-F) with scorecard
  • 12+ sections covering every aspect of your campaigns
  • 50+ data points analysed per account
  • Keywords, search terms, ad copy, devices, locations, scheduling
  • Conversion tracking and audience targeting review
  • Quantified savings estimates in pounds, not percentages
  • Prioritised findings ranked by impact

Implementation Plan

A phased roadmap so you know exactly what to do and when:

  • 4-5 phases over 8 weeks, priority-ordered by impact
  • Week-by-week action items you can follow step-by-step
  • Task complexity ratings (quick win vs. needs time)
  • Expected impact of each phase on your KPIs
  • Written so you or your team can implement without us

Landing Page CRO Audit

A full conversion rate audit of your primary ad destination:

  • Scored against 50 conversion best practices
  • Message clarity, trust signals, CTA effectiveness
  • Mobile experience and page speed analysis
  • Blueprint wireframe for the recommended redesign
  • Developer-ready handoff notes for implementation

Search Term Classification Report

AI-powered analysis of every search term triggering your ads:

  • Every search term classified by intent (high, medium, low, negative, brand)
  • Category-level performance breakdown with spend, conversions, and CPA
  • Wasted spend identified on irrelevant and low-intent queries
  • Actionable insights with specific negative keyword recommendations
  • Interactive, searchable report covering up to 180 days of data
How It Works

Four Simple Steps

1

Purchase Your Audit

Click "Get Your Audit" and complete checkout via Stripe. Takes 2 minutes. You'll enter your Google Ads Customer ID during checkout.

2

Complete Your Brief

After payment, you'll fill out a short intake form - your website URL, primary conversion goal, and anything specific you'd like us to focus on. Takes 5 minutes.

3

Grant Read-Only Access

We'll email you simple instructions to add our email as a read-only user in your Google Ads account. Three clicks - we don't need edit access.

4

Receive Your Bundle

Within 5 business days, you receive all four documents via email: the Google Ads audit report, implementation plan, landing page CRO audit, and search term classification report.

Is This For You?

This Audit Is Built For

If you're spending real money on Google Ads search campaigns and you're not 100% certain it's working as hard as it could be, this is for you.

Perfect Fit

  • You're spending £3,000 - £50,000/month on Google Search Ads
  • You run an ecommerce store or lead generation business
  • You manage your own account and want an expert second opinion
  • You have an agency but aren't sure they're earning their fee
  • You want specific steps to improve, not a vague 10-point checklist

Not the Right Fit

  • You're spending less than £2,000/month (the audit ROI doesn't stack up)
  • You only run Shopping or Performance Max with no Search campaigns
  • You're looking for a free health check
  • You want ongoing management (that's a separate conversation)
Your Auditor

Your Audit. Your Account. Your Goals.

Every audit is tailored to your specific account, business goals, and market. Conducted personally by a senior Google Ads specialist with 13 years in the platform - not handed off to a junior.

13+
Years managing Google Ads
100s
Accounts audited
£500K+
Monthly spend managed (largest client)
2013
Founded - London

10x ROI Guarantee

This audit will identify at least 10 times its cost in annual savings - that's a minimum of £6,500 per year in quantifiable improvements, wasted spend recovered, or growth opportunities unlocked.

If the audit doesn't deliver that, you get a full refund. No questions asked.

Applies to accounts spending £3,000+ per month on Google Search campaigns. Refund must be requested within 30 days of delivery.

What Clients Say

Trusted by Businesses Like Yours

★★★★★
"Working with Den has been a pleasure. He provided an A grade report within the time frame he gave. The report is in depth and he has definitely proved he is very capable and knowledgeable when it comes to AdWords and analytics. His communication is also better than most we've experienced - he is well worth the cost!"
Jared Brown
Owner
★★★★★
"Den provided us with excellent advice setting up our PPC campaigns and took time to truly understand our business needs and objectives. Our PPC campaigns are very well targeted and monthly reports let us understand what is working. Approximately half of all our leads are generated through the PPC campaigns."
Angela Shaw
Co-Founder, FFC
★★★★★
"As an online retailer competing in a crowded space, the PPC services that Den has provided have been invaluable in generating additional sales over the past 6 months. We're very pleased with the results that have been delivered, in particular, the sales generated through the Re-marketing."
Aimad Regragui
Owner, OMS
★★★★★
"Den was a pleasure to work with and a great AdWords expert! He communicated well throughout our project, and did an excellent job reducing our cost per acquisition across multiple channels. I highly recommend Den and am sure I will work with him again in the future."
Aviram Ben Moshe
Owner
★★★★★
"We did have a record quote week two weeks ago and a record number of quotes in a day last Monday, so I am confident that this PPC campaign is helping. Some of the quotes will be a 'slow burn' so hard to target exactly which ones convert."
Matt Everard
Owner
★★★★★
"Den did an amazing job for us. The amount of detail that went into his AdWords report was unbelievable. Den is really raising the bar for what to expect from a quality freelancer. I can't wait to take action on his input and see its positive impact on my business. Can't wait to work with Den in the future!"
Greg Mapes
Principal, Mapes Ventures
Common Questions

Frequently Asked Questions

What do you need from me to get started? +
Just your Google Ads Customer ID (a 10-digit number found in the top right of your Google Ads dashboard). After purchase, we'll send you simple instructions to grant read-only access to your account. We only need viewing access - we won't make any changes to your campaigns.
How is this different from a free audit? +
Free audits are typically surface-level reviews designed to sell you management services. This is a thorough, expert analysis conducted by a specialist with 13+ years of experience, tailored specifically to your account and goals. Every finding is specific, quantified, and prioritised. You receive a 4-part bundle: scored audit report, phased implementation plan, landing page CRO audit, and AI-powered search term classification report. The goal is to deliver genuine value, not to upsell you.
What if I can't implement the recommendations myself? +
The report is written so that anyone with Google Ads access can follow the steps. You can implement the changes yourself, hand the report to your agency or in-house team, or if you'd prefer, we can discuss implementing the recommendations for you at an additional cost. The choice is entirely yours.
How long does the audit take? +
You'll receive your complete 4-part audit bundle within 5 business days of granting account access. Most audits are delivered in 3-4 working days.
Do you cover Shopping or Performance Max campaigns? +
This audit focuses specifically on Google Search campaigns, which is where we see the greatest opportunity for improvement. If your account includes Shopping or Performance Max campaigns, we can discuss a broader scope separately.
What does the money-back guarantee cover? +
The audit will identify at least 10 times its cost in annual savings - that's £6,500+ per year in quantifiable improvements. If it doesn't, you get a full refund - no questions asked. The guarantee applies to accounts spending £3,000 or more per month on Google Search campaigns, and must be claimed within 30 days of delivery.
Will you be trying to sell me ongoing management? +
No. The audit is a standalone product designed to deliver value in its own right. If, after seeing the results, you'd like help implementing the recommendations, we can discuss that - but there's absolutely no obligation and no sales pitch. Most clients implement the findings themselves or pass them to their existing team.
What's in the intake form after I pay? +
A short form asking for your website URL, your primary conversion goal (leads, sales, phone calls), your monthly ad spend range, and anything specific you'd like the audit to focus on. It takes about 5 minutes. Your Google Ads Customer ID is collected during Stripe checkout.
What does the landing page audit cover? +
We audit your primary ad destination - the page your ads send traffic to. We score it against 50 CRO criteria covering your headline and value proposition, trust signals, form friction, mobile experience, page speed, and visual hierarchy. You also receive a blueprint wireframe showing how the page should be restructured for better conversions, plus developer-ready handoff notes.
What is the search term classification report? +
We pull every search term that triggered your ads over the last 180 days and classify each one by intent using AI-powered analysis. Every term is categorised as high intent, medium intent, low intent, negative (irrelevant), brand, or low volume. You get a full performance breakdown by category showing exactly where your budget is going, how each category converts, and where waste is hiding. The report is interactive, searchable, and filterable, so you can drill into any category and see the exact search terms driving your spend. It also includes automated insights highlighting the biggest opportunities and immediate actions.
Do I need to do anything technical to grant access? +
No. It's three clicks in your Google Ads dashboard: Tools and Settings, then Access and Security, then add our email as a Read Only user. We'll send you the exact steps with screenshots after you complete the intake form.
Find the Waste. Fix the Strategy.

Get Your Google Ads Audit Today

Find out exactly where your money is going, what's being wasted, and how to fix it - with quantified savings and a clear action plan.

£650
One-off payment. 4-part audit bundle. Delivered within 5 business days.
Buy Now
10x ROI guaranteed
Secure Stripe checkout
30-day money-back guarantee